Ergonomics, new shapes, simplicity… and it lasts longer…
PIONEER Loudspeakers
The European marketing manager very kindly told me that the only way to interest the Japanese…
MATRA communication
I first met Marc RENARD, MATRA’s design director…
FACOM
Okay, ergonomics, design, but before that, operation for life…
Pentel STYLOS
It all started when I met the Director of Pentel Europe, and Japan through him (he’s Japanese)…
Painter’s knife handle
We were switching from a wooden handle to a plastic one, so there was a lot more latitude in terms of shape…
CHRISTOFLE Goldsmith
It’s a great opportunity to meet the man in charge of creation, and to spend some quality time together imagining the future…
THE LUXURY
Going from the dosing pump to the luxury industry is quite a leap!
But then, you’ll still have to mass-produce. It’s better to start with a designer who has some idea of the constraints imposed by manufacturing, cost price, packaging, etc…
HERMES, GIVENCHY
Clearly, they wanted to see what computerized shape research could do for them,…
Prospective Design 